Lexicube is an addictive three-dimensional word puzzle game that can make anyone feel like a wordsmith superhero. Players form words by spinning the Lexicube to find letter blocks. The longer the word, the larger the payoff and whoever has the most points at the end of three rounds wins.
I teamed up with Lexicube creator, Doug Kinnison, to craft the game’s visual design system and brand identity. Inspired by mid-century design, I combined the leisure and sophistication of the 1950’s with the energy and excitement of the modern era.
Concept: Zack Davenport
Design: Zack Davenport
Creative Direction: Doug Kinnison
Visual design created using Sketch, logo created using Adobe Illustrator. Moodboards created using Pinterest.