Dots & Dashes
DASH is a motion design studio located in my home state of North Carolina. Not satisfied with their image, DASH wanted to evolve their brand that instilled their friendly, optimistic, and efficient company values.
I worked with DASH to create a distinctive mark and supporting brand system of bold colors, typography, and patterns that could easily be put into motion.
After defining the wordmark and logomark, I created a supporting system of dots and dashes to be used in both print and animated assets.
Inspired by morse code, these seamless patterns are designed to be bold, fun, and evoke movement.
Creative Direction: Mack Garrison, Cory Livengood
Branding: Zack Davenport
Design: Zack Davenport
Idents: Oliver Sin