vimeo_decade_sxsw_1.png

The Decade, Presented by Vimeo


Concept, Art Direction

web_vimeo_thedecade_1.png
 

2018

The Decade

2018 marked the 10 year anniversary of Vimeo Staff Picks. To celebrate, we created The Decade — Vimeo's first brick-and-mortar theater.

Our vision was to honor Vimeo's most iconic films by giving them the big screen treatment they deserve. We wanted to create a theater with every square inch inspired by Staff Picks — Everything from the cocktails, food, staff uniforms, and lobby decor to the completely immersive theatre rooms that allowed guests to walk inside and experience the films themselves.

HUGE shout out to our creative friends at Preacher who we worked with to make our vision a reality.

We had a stacked lineup of special guests like Danny Devito, Dan Decon, the Daniels, Kirsten Lepore... we even had a room full of Jim Carrey’s paintings and Elijah Wood dropping a DJ set. It was an insanely fun and inspiring weekend, but the best part was seeing filmmakers and attendees experience the amazing work of our community in the flesh.

Be sure to watch the recap video and to read more about the event on our blog.

 

 

MY ROLE

Concept
Art Direction


TEAM

Graham Douglas, Creative Director
KK Apple, Concept, Senior Copywriter
Niko Brown, Video Production

PreacherDesign, Production

 

 
Screenshot 2018-03-23 22.40.09.png
web_vimeo_thedecade_4.png
web_vimeo_thedecade_3.png
web_vimeo_thedecade_7.png
web_vimeolive_4.png
web_vimeo_thedecade_6.png
web_vimeo_thedecade_5.png
web_vimeo_thedecade_10.png
web_vimeo_thedecade_10.png
web_vimeo_thedecade_12.png
web_vimeo_thedecade_13.png
team.jpg
 
 

CREDITS

Concept: KK Apple, Zack Davenport
Creative Direction: Graham Douglas
Art Direction: Zack Davenport
Design & Production: Preacher
Design: Kenny Coil, Preacher
Lead Copywriter: Rachel Goldberg

COLOPHON

The Decade was hosted at Native Hostel in Austin, TX during SXSW 2018. 

 

Next Project →

RadPad Rebrand