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Swarm by Foursquare

Since 2009, Foursquare has had two core use cases: sharing your location with friends and searching for the best venues nearby. But in 2014, we made a bold decision to separate our two use cases into their own standalone apps: One devoted to sharing your location and the other for personalized local search.

As an evolution of the original Foursquare check-in experience, Swarm provides an at-a-glance view of all your friends and what they’re up to, making it easier to keep up online and meet up in real life.

As Foursquare’s Brand Designer, I worked closely with the Swarm team on visual design within the app while simultaneously collaborating with NY-based Design Firm, Red Antler, on the app's branding.

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2014

Swarm by Foursquare

Since 2009, Foursquare has had two core use cases: sharing your location with friends and searching for the best venues nearby. But in 2014, we made a bold decision to separate our two use cases into their own standalone apps: One devoted to sharing your location and the other for personalized local search.

As an evolution of the original Foursquare check-in experience, Swarm provides an at-a-glance view of all your friends and what they’re up to, making it easier to keep up online and meet up in real life.

As Foursquare’s Brand Designer, I worked closely with the Swarm team on visual design within the app while simultaneously collaborating with NY-based Design Firm, Red Antler, on the app's branding.

Read my detailed writeup about the branding process on Medium.

 

 

MY ROLE

Brand Design
Illustration
Iconography
Visual Design
Production


TEAM

Simon Endres
Mike McVicar
Courtney Christopher

 

A talk on the Swarm brand design process and Foursquare's collaboration with Red Antler.

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Visual Design

After establishing its look and feel, I worked with the Product team to introduce the Swarm brand and its personality into the app experience.

 
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With Swarm we decided to give Foursquare's gamification elements a much needed refresh. Now, people can unlock stickers to apply to their check-ins to quickly express how they feel or what they’re up to. 

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The Process

We worked closely with our friends at Red Antler throughout the branding process for both Swarm and Foursquare and I was happy to call their headquarters home for a little over a month while working together.

During the process I had the unique opportunity to work closely with the Swarm team on visual design within the app while simultaneously working with Red Antler on the app's branding. The project was an amazing learning experience. Not only did I witness the incredible amount of work it takes to make an app from scratch, I also got up close and personal with Red Antler's branding process. 

Read my detailed writeup about the branding process on Medium.

 
 
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CREDITS

Creative Direction: Simon Andres, Dennis Crowley
Branding & Design: Zack Davenport, Mike McVicar
Illustration, iconography, & Visual Design: Zack Davenport
UI Design: Courtney Christopher

COLOPHON

Swarm's script logo is drawn by hand and rendered in Illustrator. Swarm's brand font is Lineto's Brown. All iconography and illustrations were designed in Illustrator.  

 

Next Project →

The All New Foursquare