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RadPad Rebrand

RadPad helps renters find apartments and pay rent without all the hassle. After three years of evolving their product into a superior renting experience, it became clear that the company had outgrown their original logo.

I worked with RadPad to craft an identity that aligned with their values, stood out from their competitors, and resonated with their users. 

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2016

Renting made rad

RadPad helps renters find apartments and pay rent without all the hassle. After three years of evolving their product into a superior renting experience, it became clear that the company had outgrown their original logo.

I worked with RadPad to craft an identity that aligned with their values, stood out from their competitors, and resonated with their users. 

Read my detailed writeup about the branding process on Medium.

 

 

MY ROLE

Concept
Research
Brand Design
Design
Production


TEAM

Tyler Galpin
Jonathan Eppers

 
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Brand Elements

 
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CREDITS

Creative Direction: Tyler Galpin
Branding: Zack Davenport
Design: Zack Davenport
Illustration: Zack Davenport

COLOPHON

Layouts rendered in Illustrator, finalized in Photoshop. Logo typeset in modified version of Type Dynamic's Larsseit

 

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Dash Rebrand