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LoftSmart

MBF x BBQ

Made by Friends is an ongoing side project in which I collaborate with friends to create visually captivating and informative data narratives. For our third project, we chose a theme close to our hearts (and taste buds): barbeque.

 

Barbecue is a topic of debate nationwide. From Kansas City to Eastern Carolina, everyone claims their barbecue is best.

 

By researching, preparing, and then photographing iconic meals, we created a social campaign visually comparing the most distinct types of barbecue across the USA.

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2017

LoftSmart

LoftSmart makes it super easy for college students to discover and lease off campus housing. With plans to expand to several more universities nationwide, LoftSmart founder's Sam Bernstein and Sundeep Kumar decided it was time to facelift their brand to better accentuate LoftSmart's fun, mature, and empathetic principles. 

As someone who had struggled year after year with shady landlords and sketchy Craigslist postings in hopes of finding my next college apartment, I was happy to jump on the opportunity to help LoftSmart elevate their brand.

 

MY ROLE

Concept
Research
Brand Design
Web Design
Production
Brand Guide


TEAM

Sam Bernstein
Sundeep Kumar
 

 
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Visual Design

After establishing the new look, I worked with the LoftSmart team to introduce the new brand and refresh the visual design of the site. 

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CREDITS

Creative Direction: Sam Bernstein, Sundeep Kumar
Branding: Zack Davenport
Design: Zack Davenport
Production: Zack Davenport
Web Design: Zack Davenport

COLOPHON

Typeset with GT America. Vectorized with Adobe Illustrator. Web pages designed in Sketch.

 

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