LoftSmart makes it super easy for college students to discover and lease off campus housing. With plans to expand to several more universities nationwide, LoftSmart founder's Sam Bernstein and Sundeep Kumar decided it was time to facelift their brand to better accentuate LoftSmart's fun, mature, and empathetic principles.
As someone who had struggled year after year with shady landlords and sketchy Craigslist postings in hopes of finding my next college apartment, I was happy to jump on the opportunity to help LoftSmart elevate their brand.
After establishing the new look, I worked with the LoftSmart team to introduce the new brand and refresh the visual design of the site.
Creative Direction: Sam Bernstein, Sundeep Kumar
Branding: Zack Davenport
Design: Zack Davenport
Production: Zack Davenport
Web Design: Zack Davenport