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Dash Rebrand

DASH is a motion design studio located in my home state of North Carolina. Not satisfied with their image, DASH wanted to evolve their brand that instilled their friendly, optimistic, and efficient company values.

I worked with DASH to create a distinctive mark and supporting brand system of bold colors, typography, and patterns that could easily be put into motion.

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2017

Dots & Dashes

DASH is a motion design studio located in my home state of North Carolina. Not satisfied with their image, DASH wanted to evolve their brand that instilled their friendly, optimistic, and efficient company values.

I worked with DASH to create a distinctive mark and supporting brand system of bold colors, typography, and patterns that could easily be put into motion.

 

MY ROLE

Concept
Research
Brand Design
Design
Production


TEAM

Tyler Galpin
Jonathan Eppers

 
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After defining the wordmark and logomark, I created a supporting system of dots and dashes to be used in both print and animated assets.

Inspired by morse code, these seamless patterns are designed to be bold, fun, and evoke movement. 

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CREDITS

Creative Direction: Mack Garrison, Cory Livengood
Branding: Zack Davenport
Design: Zack Davenport
Animation: DASH
Idents: Oliver Sin

COLOPHON

Seamless patterns and logo designed in Illustrator. Brand fonts are Sign Painter Slant by House Industries and Brown by Lineto.

 

Next Project →

LoftSmart Rebrand