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Copy of

JC's Pizza Cave


Branding, Identity, Print

MBF x BBQ

Made by Friends is an ongoing side project in which I collaborate with friends to create visually captivating and informative data narratives. For our third project, we chose a theme close to our hearts (and taste buds): barbeque.

 

Barbecue is a topic of debate nationwide. From Kansas City to Eastern Carolina, everyone claims their barbecue is best.

 

By researching, preparing, and then photographing iconic meals, we created a social campaign visually comparing the most distinct types of barbecue across the USA.

 

OCTOBER 2018

Mid-Century
Wordsmithing

Lexicube is an addictive three-dimensional word puzzle game that can make anyone feel like a wordsmith superhero. Players form words by spinning the Lexicube to find letter blocks. The longer the word, the larger the payoff and whoever has the most points at the end of three rounds wins.

I teamed up with Lexicube creator, Doug Kinnison, to craft the game’s visual design system and brand identity. Inspired by mid-century design, I combined the leisure and sophistication of the 1950’s with the energy and excitement of the modern era.

Read the full process write-up on Medium.

 

MY ROLE

Concept
Research
Visual Design
Identity

 
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Alternate horizontal lockup

Alternate horizontal lockup

The logo is optimized to be easily legible at even the smallest sizes

The logo is optimized to be easily legible at even the smallest sizes

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Color themes inspired by mid-century interior colorways.

Color themes inspired by mid-century interior colorways.

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CREDITS

Concept: Zack Davenport
Design: Zack Davenport
Creative Direction: Doug Kinnison

COLOPHON

Visual design created using Sketch, logo created using Adobe Illustrator. Moodboards created using Pinterest.

 

Next Project →

Drones